Martin
Rojas

We were faced with challenging and overcoming the pressures faced by young female athletes by addressing the glaring disconnect with their predominantly male coaches for the most established athletic brand in the world. We asked what if we used technology to create a safe space for athletes and coaches. We brought to life a digital tool designed to open up healthy, frequent interactions between athlete and coach focused on empathy, where athletes can be vulnerable, and coaches can feel empowered.

Coca-Cola Freestyle machines are a popular choice among many businesses and have become increasingly widespread over the years. In fact, according to Coca-Cola's website, there are over 50,000 Freestyle dispensers in operation worldwide, making it one of the most popular beverage dispensing systems on the market. This widespread adoption can be attributed to the machine's ability to offer a diverse selection of drink options, as well as the convenience and ease of use that it provides to both customers and businesses alike.

There are many different kinds of cruises – so many that people don’t know which kind of cruise to take. It’s important to match the right cruise with the right person because if someone takes the wrong cruise, they may never cruise again. We created a fun, interactive experience that tells people exactly which cruise suits their personality. Almost half (49 percent) of all users completed the quiz, receiving their 'Cruise-A-Nality.' Seventeen percent of users opted-in to suggested Carnival brands, personalized according to their quiz results. worldsleadingcruiselines.com

This campaign celebrates the fierce competition and athleticism of college football players across the country. We aim to highlight the strongest and most impactful players on the field, both physically and mentally. Through this website, you can access exclusive content and behind-the-scenes footage of your favorite teams and players. We'll be sharing exciting stories and highlights from the season, along with interviews with coaches and players. Join us in celebrating the strength and determination of college football players as they compete at the highest level. Follow along with the "Strongest of the Strong" campaign and join the conversation on social media using our hashtag #StrongestOfTheStrong.

The SFO Flight Deck comprises three distinct but connected digital experiences — an interactive and real-time large-scale projection (you can’t miss it), six multi-touch kiosks rich with beautiful content, and a mobile takeaway component for those on the go. The entire experience resides in Terminal 3, but the projected visualization serves as a beacon calling all SFO guests to contribute to the global SFO travel story. Content in all three experiences encompasses the entire airport and extends its reach into the city of San Francisco and global destinations.

We've designed an incredibly interactive shopping experience inspired by the surf and sand for the National Retail Federation Annual Convention and Expo this year. Our RZRShop is housed inside a uniquely portable container, allowing for a smaller, more agile retail footprint while still creating a big impact. Experience the seamless blend of digital and physical elements with our Perceptive Pixel-powered surfboard designer, which springs to life right before your eyes. For those who enjoy a bit of healthy competition, we offer a one-of-a-kind, dual-screen Kinect beach soccer game, along with a smart vending experience. Our goal is to provide a shopping experience that is both enjoyable and personalized. Come and join us for a great time at the RZRShop – this is how shopping should be!

AT&T's flagship store is located in the Magnificent Mile, a high-end retail district in a major city. The store offers an interactive and personalized shopping experience that is designed to cater to the modern-day consumer. It is a multi-device interactive platform that enables customers to test and explore the latest technology from smartphones and tablets to wearables and accessories. The store's digitalization of the retail experience offers customers an immersive experience, allowing them to interact with products and test devices in a way that traditional retail stores may not offer. The store's multi-device interactive experience creates a seamless customer journey, where customers can purchase products and services, manage their accounts, and receive technical support all in one place. The store's knowledgeable and friendly staff are available to answer any questions and provide expert advice on products and services. Overall, AT&T's flagship store in the Magnificent Mile is a testament to the company's dedication to providing innovative and interactive retail experiences to its customers.

"RZRShop 2013" is a retail experience that aims to revolutionize the traditional shopping experience. It involves connecting various digital devices to create a more engaging and personalized experience for consumers while arming store associates with more contextualized digital tools to provide them with the necessary information to assist customers more effectively. RZRShop 2013 brings together the worlds of physical and digital retail to create an innovative shopping experience that is both fun and informative. By leveraging technology, the retail environment becomes more dynamic, and products become more accessible, leading to increased engagement and customer satisfaction. With this innovative approach to retail, RZRShop 2013 seeks to set a new standard for the industry and enhance the shopping experience for all.

In preparation for the 2013 Mobile World Congress, AT&T required a comprehensive application to showcase their latest digital life offering. To meet this requirement, I developed a cutting-edge Adobe AIR application that not only fulfilled all the functions of the digital life app but also provided a platform for presenting their marketing materials in an engaging manner. The application was meticulously crafted to ensure that it seamlessly integrated with AT&T's vision for their digital life offering. It was designed to be user-friendly, with an intuitive interface that allowed users to easily navigate and interact with its various features. Moreover, the application served as the centerpiece of AT&T's space during the Mobile World Congress event that year. Its high-quality and innovative design attracted a lot of attention and helped to create a buzz around the company's latest offerings. Overall, the application was a resounding success, effectively showcasing AT&T's new digital life offering and leaving a lasting impression on all who interacted with it.

Marks & Spencer, a well-known UK-based retailer, approached us with a unique challenge - to create a kiosk for the launch of their Paris store on the iconic Champs-Élysées. This project was of utmost importance as it marked the company's return to the international market, and the kiosk was expected to create a lasting impact on its customers. Our team was tasked with delivering a "wow factor" to justify the kiosk's inclusion in the launch of this flagship store. To meet this challenge, we worked closely with the M&S New Channels team to understand their requirements and expectations. We needed to create a kiosk that was not only visually appealing but also functional, enabling customers to purchase products beyond what was available in-store. Our team conducted extensive research on the latest technological advancements and customer preferences to ensure that the kiosk was user-friendly and efficient and added value to the overall shopping experience. The result was a state-of-the-art kiosk that seamlessly integrated with the store's layout, offering customers a wide range of products and enabling M&S to expand its transactional channels. In conclusion, the project to create a kiosk for Marks & Spencer's Paris store was a unique and challenging opportunity. We were tasked with delivering a "wow factor" that would justify the kiosk's inclusion in the flagship store's launch. We successfully achieved this by designing a visually appealing, efficient, and functional kiosk that met the expectations of the M&S New Channels team. This project helped M&S expand its transactional channels and offered a new way for customers to interact with the brand, marking a successful return to the international market.

Unilever, a global consumer goods company, has long been committed to promoting sustainability and well-being. One of their well-known brands is Wall's, which specializes in ice cream products. In an effort to bring a little bit of joy to people's lives, Unilever came up with a unique idea: a smile-activated ice cream vending machine. The concept was simple but effective. Customers who approached the vending machine were prompted to smile into a camera. Once their smile was detected, the machine dispensed a free ice cream. The idea behind this concept was to encourage people to share positive emotions and to spread happiness to others. The response to the smile-activated vending machine was overwhelmingly positive. Within just five days, the machine had received 3,500 smiles. This gave people a reason to smile and enjoy a free treat and created a sense of community and connection. Unilever's smile-activated vending machine is a great example of how a company can use creative marketing strategies to promote its brand and create a positive impact on society. By focusing on people's emotional connection with ice cream and the power of a smile, Unilever was able to create a unique experience that brought people together and spread a little bit of joy.